We start brands.

We’re a DTC (Direct To Consumer) brand-builder in CPG (Consumer Packaged Goods), digital-native brands, and digital assets. Through a combination of digital marketing, manufacturing, global-scale logistics, and capital investment, we SELECT and CURATE the best in each field, to partner with them and provide the best outcome for our customers.

We initially bootstrap our ventures and then, only if truly needed, we look for external capital.

Our brands span across many different fields, starting from nutraceuticals, to multimedia content studios, from functional foods to home decor and apparel, all the way to digital products. We love creating innovative health, beauty and fitness products from the ground up, as well as cool, urban accessories for the modern lifestyle.

What drives us is to find the right solution at the right time in the right market: what is missing in a niche? What are people complaining about? Where an innovation could help address an issue?

With a startup mentality, a consumer heart and an artistic soul, we try to find a solution to those questions.

We are users, first, entrepreneurs, then.

Our brands

Health&Beauty

Lifestyle

Art&Media

Personal Brands